Super Bowl LX is just 13 days away and will be played at Levi’s Stadium in Santa Clara, California, the home of the San Francisco 49ers. As I’m writing this on January 7, sportingnews.com states, “The Seattle Seahawks and Los Angeles Rams enter as the favorites to win Super Bowl 60, with near-identical odds, followed by the Denver Broncos and Philadelphia Eagles.”1
A tradition follows during the postgame interview where one of the star players is asked, “What are you going to do now that you’ve won the Super Bowl?” The response is, “I’m going to Disneyworld.” How did this unique tradition begin?
“The idea for the slogan itself can be credited to Jane Eisner, the wife of former Disney CEO Michael Eisner. In 2015, he recounted the story behind the tagline to Sports Illustrated:
“In January 1987, we were launching Disneyland’s Star Tours, an attraction based on Star Wars. After the ribbon-cutting ceremony, my wife, Jane, and I had dinner with George Lucas, as well as Dick Rutan and Jeana Yeager, who had just become the first people to fly around the world without stopping. It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, ‘Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?’ Rutan responded, without hesitation, ‘I’m going to Disneyland.’ And of course I go, ‘Wow, that’s cool! You made the right choice.’ But my wife interjects: ‘You know, that’s a good slogan…’”
“Once Eisner decided on a time and place to debut the phrase, the teams’ two quarterbacks, Phil Simms and John Elway, both received identical offers: $75,000 for the winner to say “I’m going to Disney World” and “I’m going to Disneyland” to a Disney camera as they ran off the field after the game. This would then be used in a commercial with Disney World or Disneyland being shown depending on where it aired.”2
That’s all it took and the phrase became iconic, so much so that a child recognizes it. In a hilarious Instagram post, a pastor is in a baptistry with an 8-year-old, getting ready to
baptize her. I understand why he didn’t want to say, “Where are you going when you die and how do you know?” Instead, with a very kind, gentle, fatherly approach he called the girl by name and said, “So, where are you going to go some day?” The little girl with a big smile across her face said, “Disneyworld?” The crowd roared with laughter and when everyone regained their composure, the question was posed differently so that the little girl could share her testimony.
So, where are you going to go some day? I hope your answer is a lot better than Disneyworld!
Paul describes a vision he had in 2 Corinthians 12:1-4. “It is not expedient for me doubtless to glory. I will come to visions and revelations of the Lord. (2) I knew a man in Christ above fourteen years ago, (whether in the body, I cannot tell; or whether out of the body, I cannot tell: God knoweth;) such an one caught up to the third heaven. (3) And I knew such a man, (whether in the body, or out of the body, I cannot tell: God knoweth;) (4) How that he was caught up into paradise, and heard unspeakable words, which it is not lawful for a man to utter.”
Every description of Heaven given in the Bible is magnificent and a place for which we long. In the great chapter of faith, those men and women of faith were desiring of this eternal home. Hebrews 11:10, 13-16 says, “For he looked for a city which hath foundations, whose builder and maker is God… (13) These all died in faith, not having received the promises, but having seen them afar off, and were persuaded of them, and embraced them, and confessed that they were strangers and pilgrims on the earth. (14) 
For they that say such things declare plainly that they seek a country. (15) And truly, if they had been mindful of that country from whence they came out, they might have had opportunity to have returned. (16) But now they desire a better country, that is, an heavenly: wherefore God is not ashamed to be called their God: for he hath prepared for them a city.”
The only way to Heaven is Jesus Christ. If we know Jesus as Savior, we also know that Heaven awaits after our journey on Earth is completed. Till then, we take comfort in knowing that “In my Father’s house are many mansions: if it were not so, I would have told you. I go to prepare a place for you. (3) And if I go and prepare a place for you, I will come again, and receive you unto myself; that where I am, there ye may be also.” (John 14:2-3)
“…Even so, come, Lord Jesus.” (Revelation 22:20)
1https://www.sportingnews.com/us/nfl/news/super-bowl-odds-2026-seahawks-rams-playoffs-favorites/a087c74d2b804156289663aa
2https://www.mentalfloss.com/article/91272/how-did-super-bowls-im-going-disney-world-slogan-originate
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